Dialpad was looking to improve engagement and better scale their email marketing efforts.

While they had an active email program in place, performance was inconsistent and not fully optimized. Campaigns lacked structure, segmentation was limited, and there was a clear opportunity to improve engagement across the user lifecycle.

Despite strong product adoption, their email efforts were not fully aligned with their growth strategy, resulting in missed opportunities to maximize impact and drive scalable results.

To address this, we implemented a more structured and performance-driven email strategy, focusing on improving segmentation, refining campaign execution, and optimizing key touchpoints across the user journey.

As a result, Dialpad saw a significant increase in engagement and a stronger, more scalable contribution to overall growth from their email marketing efforts.