Shapermint is a fast-growing eCommerce brand known for its inclusive approach and strong connection with its audience. As the brand scaled, it needed a more structured and performance-driven email marketing strategy to support its growth.

As the brand continued to grow, it faced challenges in scaling its email and SMS efforts effectively. While Shapermint had already built a strong presence, there was a clear opportunity to improve consistency, optimize flows, and increase overall performance.

Despite having an existing email and SMS setup, performance was inconsistent and key revenue opportunities were being missed. Campaigns lacked structure, flows were not fully optimized, and results were difficult to predict.

To address these challenges, we implemented a structured and data-driven email and SMS strategy focused on improving consistency, optimizing core flows, and increasing overall performance. We refined segmentation, improved campaign planning, and introduced a more systematic approach to execution.

As a result, Shapermint saw a significant improvement in conversion rates, along with stronger engagement and more predictable revenue from their email and SMS channels.